Strategy in one hand. Camera in the other.
I'm Anaïs. I'm a French creative working between strategy, branding and content. I help businesses turn what's in their head into something people understand — and bring the whole thing to life, because a good idea deserves more than a pretty moodboard.
The short version.
I'm a brand strategist, creative and photographer with a slightly inconvenient need to understand how everything connects. The message, the website, the photo someone remembers — my work sits between thinking and making: finding the direction, then taking care of every detail that turns an idea into something real.
France
Where I learnt to build the story. I studied International Management and a Master's in Luxury Brand Management, then spent years working across brand strategy, product development, marketing, content and events — particularly in wine.
Australia
Where I learnt to do things differently. Moving here meant working with what's available, adapting fast and staying practical without losing sight of the bigger picture — building brands, websites and content for local businesses along the way.
Gina
Where it all comes together. Gina is the studio that lets me care about the strategy underneath every idea and the unglamorous spreadsheet that gets it all delivered — resourceful and instinctive, simply because it has to be.
Big idea.
Unglamorous spreadsheet.
The moment a scattered idea finally clicks is only the beginning. It needs a clear direction, a visual world, and someone willing to take care of every detail that brings it to life — that's usually where I come in.
Strategy
Finding the idea underneath it all — positioning, structure, and a clear direction so every decision has a reason behind it.
Creative
Turning that direction into the moodboard, identities, website and content people actually remember.
Making it happen
Planning, coordinating, refining and handling the unglamorous spreadsheet behind every finished result.
Let's talk.
@byginastories
New shots, projects and behind-the-scenes — posted on Instagram first.