Freelance marketing support for growing Gold Coast businesses.
GINA works with Gold Coast businesses that need strategic thinking and hands-on execution in one place — brand strategy, websites and content, without the overhead of a full agency retainer. Based on nearby Tamborine Mountain, working across the coast.
Growing fast, marketing playing catch-up.
A lot of Gold Coast businesses hit a point where the brand, the website or the content hasn't kept up with how much the business has grown — but a full-time hire or a big agency retainer doesn't quite make sense yet either.
- Your brand still looks like an earlier version of the business.
- Your website isn't built around how customers actually find and choose you.
- You need senior-level thinking, not another set of hours on a timesheet.
- You want someone who can move between strategy and hands-on delivery.
Strategy and execution, without the retainer.
Brand strategy & identity
Positioning and visual identity that holds up as the business scales — new, or refreshed to match where you're at now.
Website design
From a focused refresh to a fully custom build, planned around your customer's journey rather than a template.
Content & photography
A content direction and photography that finally look like they belong to the same brand — on location, when you need it.
Why work independently, not through an agency.
GINA brings together strategy, design, content and execution — built on a background spanning brand strategy, product marketing and events in France, and hands-on brand, web and content work across South East Queensland since. That means one point of contact who understands the whole project, not a brief passed between departments.
Common questions.
No. Most of the work happens over call, email and shared documents, with in-person meetings arranged when they're genuinely useful — Tamborine Mountain is close by, so a face-to-face catch-up is easy to organise.
You work directly with the person doing the thinking and the making — no account manager layer, no junior handoffs. It suits businesses that want senior-level input without a large retainer.
Yes. The Edit and The Build both include a refresh option for brands and websites that already work but have stopped feeling right.
Get in touch with what you're working on. From there it's a short discovery conversation, then a proposal scoped to what you actually need.