The Edit.
Your brand identity, built right.
Starting a brand new business, or a business that's outgrown the identity it's using? The Edit builds a visual identity that's intentional, consistent and unmistakably you — from a clean slate, or from what you've already got.
Not every brand starts from the same place.
New Brand
Starting completely from zero.
A new business or new product needs a full identity built from the ground up: positioning, logo, complete visual identity and brand guidelines — made to launch with confidence, not stitched together from templates.
From AUD$790 · 3–5 weeks
Start my brand →The Refresh
For a brand that's outgrown its own identity.
Your business has evolved. Your brand hasn't caught up yet. For businesses that already have something solid — an offer, an audience, a reputation — but no longer recognise themselves in the identity they're using. We refine what works and rebuild what doesn't.
From AUD$460 · 3–4 weeks
Give it The Edit →These are starting prices for smaller projects — the final quote depends on scope and number of applications, so bigger briefs can go higher. Two rounds of refinement included.
What actually lands in your inbox…
A strategic summary of your positioning, audience, personality and brand pillars — a shared understanding of what your brand stands for and which ideas should guide every future creative decision.
The visual concept that translates your strategy into a direction — mood, tone and reference points before any design is finalised.
Your refined colour palette, typography direction and core identity assets, applied consistently across the brand.
The identity applied to real, everyday touchpoints, so you can see and feel how it holds up in the real world.
A clear reference guide so anyone — you, a designer, a freelancer — can use the identity consistently.
Everything organised and exported in the formats you'll actually need, handed over with a walkthrough.
From first call to final files.
01 · Discover
A strategic questionnaire and a deep-dive call to understand your business, audience, goals and current identity (or lack of one).
02 · Define
Research and conversations turn into a creative direction, presented as a clear territory before we move into design.
03 · Design
The direction gets developed into a complete visual identity, and applied to your selected touchpoints.
04 · Deliver
After final refinements, your brand guide and every asset are organised and handed over.
The Refresh runs 3–4 weeks; New Brand projects typically run 3–5 weeks, since there's more ground to cover from a blank page.
The questions in your other browser tabs…
Naming can be added to your New Brand proposal if you need help landing on a name before we design around it.
Yes. If your current logo still supports the direction your brand needs, we refine it rather than replace it. If it's holding the identity back, I'll explain why and recommend the right approach before we start designing.
We simply add it to the proposal — extra touchpoints, naming, copywriting or photography can all be scoped in.
Typically 3–4 weeks for The Refresh, 3–5 weeks for New Brand, from kickoff to final files — depending on feedback turnaround and scope.