The Build.
Your website shouldn't need a guided tour.
From a focused refresh to a completely custom website or online shop, every build starts with the same question: what should your visitor understand, and what should they do next?
Built to look good. Planned to work hard.
Before we touch any buttons, we get clear on structure, customer journey and content. Strategy comes first, decoration last. Then we choose the right platform and build approach for your goals, budget, and how much autonomy you want after launch.
No digital maze. No homepage that leaves people wondering what you actually do.
Not every website needs the same kind of build.
Your website exists, it's just stopped feeling like you. For an existing site that's outdated, inconsistent or hard to use — targeted improvements to layout, navigation, copy, basic on-page SEO and mobile responsiveness, on the platform you already have.
Give it a refresh →A proper website, without rebuilding the internet. A professionally customised template — contact forms, essential SEO and social links — for small businesses that need a credible online presence, fast.
Built around your business, not around a template. Full custom design from a blank canvas, up to five custom pages, CMS or portfolio, custom integrations and bespoke structure — for brands that need a site built around their goals and customer journey.
A shop people can actually find their way around. Product catalogue, checkout, payments and shipping — for businesses selling physical or digital products online.
So, which build is your build?
| 01 The Refresh | 02 The Essential | 03 The Custom Build | 04 The Online Shop | |
|---|---|---|---|---|
| Best for | Existing websites that feel outdated, inconsistent or difficult to use | Small businesses that need a professional and credible online presence | Brands that need a website built around their goals and customer journey | Businesses selling physical or digital products online |
| Starting point | Your current website | A carefully selected template | Strategy, sitemap and a blank canvas | Shop strategy and product catalogue |
| Design level | Targeted improvements | Professionally customised | Fully custom design | Custom e-commerce experience |
| Typical scope | Key pages and selected updates | Up to five core pages | Five to ten custom pages | Shop, collections and key pages |
| Functionality | Mobile improvements, new pages, better navigation | Contact forms, essential SEO, social links | CMS or portfolio, custom integrations, bespoke structure | Product catalogue, checkout, payments and shipping |
| Platform | Whatever you're already on | Wix | Hand-coded | Wix |
| Investment | From AUD$700 | From AUD$1,500 | From AUD$2,800 | From AUD$3,600 |
Built on the right foundations.
The Custom Build is fully hand-coded — the same approach behind this website — and hosted for free under your own hosting account, so there's no ongoing platform subscription to carry. The Essential and The Online Shop are built on Wix, so you can manage content, bookings or products yourself day to day without needing to touch code.
Already have a website elsewhere? The Refresh works with whatever platform you're already on — I'll review the current setup and confirm what can realistically be improved before recommending anything more.
No unnecessary migration. No platform loyalty for the sake of it.
Every build starts with the thinking.
We clarify your website's purpose, priorities and pages before any design begins.
We map what a visitor needs to see and do at every step, so nothing feels like a guessing game.
Every page is designed to work as well on a phone as it does on a desktop screen.
Your text, images and product information are organised and integrated into the design.
Titles, meta descriptions and structure are set up so search engines understand your site from day one.
Pages, links, forms and responsive layouts are tested before launch, followed by a full handover.
From half-formed idea to live website.
01 · Discover
A discovery call and a questionnaire to understand your business, audience, goals and current situation.
02 · Map & design
I put together the strategy, sitemap and wireframes, and send them over for your review before we go further.
03 · Your turn
Once it's approved, you get a shared spreadsheet to write your copy — and you send through every photo you can access.
04 · Build, test & launch
I build the pages with your content, test everything on every screen size, then launch and walk you through it.
Timelines depend on the selected build, functionality, how quickly your copy and photos come back, and feedback time.
Selected web builds.
Wine · Corporate showcase
Vignobles Dulon
Website concept · UX structure · Art direction · Collaborative implementation
Travel · Membership platform
Arcadia Women Adventures
Strategy · UX · Web design · Wix development · CMS + Velo
Wine · B2B platform
Vitivalor Wines
Website concept · UX structure · Art direction · Collaborative implementation
The questions in your other browser tabs…
No. It follows from the build you choose: The Essential and The Online Shop run on Wix so you can manage things yourself day to day, The Custom Build is fully hand-coded, and The Refresh stays on whatever you're already using.
Yes — The Refresh is built exactly for that. If a rebuild ends up being the better option, I'll explain why before we proceed.
Yes — once the wireframes are approved, you'll get a shared spreadsheet to write your own copy, page by page, and you'll need to give me access to every photo you'd like considered. If you'd rather not write it yourself, copywriting and photography (see The Story) can be scoped in separately.
Always. Responsive design across mobile, tablet and desktop is built into every build, not an afterthought.
Essential on-page SEO — titles, meta descriptions and clean structure — is included in every build. Ongoing SEO strategy can be scoped separately.
You'll receive a walkthrough so you're confident managing the site yourself, plus the option of ongoing support if you'd rather hand that off.